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ChatGPT, Gemini, Copilot: how good is their advice on food supplements?

6 min. read

02/10/2026

Flacon B12 Cell Boost sur une nappe en lin, avec une fenêtre de discussion d'IA classique qui répond « une dose modérée suffit en général » et l'étiquette qui indique 4 sprays et 980 µg de vitamine B12 par jour Flacon B12 Cell Boost sur une nappe en lin, avec une fenêtre de discussion d'IA classique qui répond « une dose modérée suffit en général » et l'étiquette qui indique 4 sprays et 980 µg de vitamine B12 par jour Flacon B12 Cell Boost sur une nappe en lin, avec une fenêtre de discussion d'IA classique qui répond « une dose modérée suffit en général » et l'étiquette qui indique 4 sprays et 980 µg de vitamine B12 par jour Flacon B12 Cell Boost sur une nappe en lin, avec une fenêtre de discussion d'IA classique qui répond « une dose modérée suffit en général » et l'étiquette qui indique 4 sprays et 980 µg de vitamine B12 par jour

Journal · AI & health

ChatGPT, Gemini, Copilot: how good is their advice on food supplements?

Asking an AI which supplement to take has become a reflex. Three scientific studies published in 2025 and 2026 checked how good these answers really are. The verdict: AI explains things well, but often gets efficacy wrong, cites weak sources and sometimes misses the warning signs.

In short

On the efficacy of food supplements, GPT-4 and GPT-4o gave an accurate answer in only about 57% of cases, according to a 2026 scientific study covering 30 supplements.

To get a useful answer, ask the AI for the dose studied, the form of the ingredient, the study reference and the contraindications, then check the label and ask a healthcare professional.

At Biologyst, we receive more and more questions that start with “ChatGPT told me that…”. That is not bad news: people are looking for information. But an AI answer is not a source. Here is what research has measured, and a simple method to get the best out of these tools without getting the dose or the product wrong.

B12 Cell Boost

Three forms of vitamin B12, in a spray

Methylcobalamin, hydroxocobalamin and cyanocobalamin. Vitamin B12 contributes to the reduction of tiredness and fatigue and to normal functioning of the nervous system. 4 sprays a day; 20 ml bottle, about 133 sprays, or 33 days. €24.90: €0.75 a day, €0.64 with WELCOME15.

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How good are ChatGPT’s answers on food supplements?

Researchers at the University of Tokyo asked GPT-4 and GPT-4o about the effect of 30 food supplements on six common diseases, then compared each answer with an evidence-based grid drawn up by doctors.

Scientific study · 2026

ChatGPT right in about 57% of cases on supplements

Liu M., Okuhara T. et al., PEC Innovation, 2026 · GPT-4 and GPT-4o, 30 supplements, 6 diseases

The two models judged a supplement effective in only 10% of cases, “uncertain” in 40% and ineffective in 50%. Their accuracy was about 57%, compared with 80% or more on more conventional nutrition questions. The text analysis found answers built on the same template, often ambiguous, and sometimes containing off-topic or false information.

Read the abstract on PubMed

In other words, ChatGPT is rather cautious, which is a good thing, but its caution often takes the form of vagueness that does not help you decide. And when it does take a position, it is still wrong almost one time in two.

Do AI tools cite reliable sources?

An AI that shows links inspires trust. So the same team tested Copilot, Microsoft’s web-connected assistant, with 180 questions asked in its three response modes, giving 540 answers to analyse.

Scientific study · 2025

Copilot: sources often unchecked

Liu M., Okuhara T. et al., JMIR AI, 2025 · 540 answers, 30 supplements

Accuracy ranged from 31.7% to 36.1% depending on the mode. 72.7% of the sources cited came from blogs, retail sites or social media. 10% of answers cited at least one source that did not contain what the AI claimed. And only 48.5% of answers recommended consulting a healthcare professional.

Read the abstract on PubMed

The authors also note the AI’s tendency to avoid taking a position and to go along with what the user seems to expect. If your question already assumes that a product works, the answer is likely to reassure you.

Where do AI tools go wrong most often?

A third scientific study, published in 2026, put 58 questions on vegetarian and vegan nutrition to five assistants: ChatGPT, Gemini, Copilot, DeepSeek and Doubao. Five assessors trained in clinical nutrition rated the 290 answers.

Scientific study · 2026

Five AI tools, 290 answers: potentially harmful errors in all of them

Zhou J. et al., Frontiers in Public Health, 2026 · ChatGPT, Gemini, Copilot, DeepSeek, Doubao

Potentially harmful answers were found in all five assistants. The recurring errors: the reliability of vitamin B12 sources, unsupervised intakes of iodine or selenium, higher-risk life stages (pregnancy, childhood, old age), chronic diseases, guidance when facing a symptom, and statements that were overconfident or impossible to check. ChatGPT, Copilot and DeepSeek were more accurate, Gemini more readable.

Read the abstract on PubMed

An AI summarises what it has read. It cannot see the label in your hands.

Comparison between a standard AI’s vague answer on the vitamin B12 dose and the actual B12 Cell Boost label: 980 µg per 4 sprays, 4 sprays a day

Illustrative exchange: the answer stays vague, the label gives the dose.

Quiz · 1 minute

Is the AI right?

Four statements of the kind AI assistants give. You decide: each answer is corrected with its source.

  1. The AI says: “You are vegan and you eat a varied diet: there is no need to take vitamin B12.”

  2. The AI says: “My answer is reliable: I cite my sources.”

  3. The AI says: “On the efficacy of a food supplement, my answers are right in the vast majority of cases.”

  4. The AI says: “If you are pregnant, taking medication or living with a chronic disease, ask a healthcare professional before taking a supplement.”

Sources: Liu et al., PEC Innovation, 2026; Liu et al., JMIR AI, 2025; Zhou et al., Frontiers in Public Health, 2026. Full links at the end of the article.

What AI tools do well

  • Explaining: describing what a vitamin, a mineral or an ingredient is, in simple words.
  • Recalling the basics: a varied diet, sleep and physical activity, before any supplement.
  • Preparing an appointment: listing the questions to ask your doctor or pharmacist.
  • Comparing concepts: for example vitamin D3 and vitamin D2, or the different forms of magnesium.

What should you ask an AI about a supplement?

The quality of an answer depends a great deal on the question. These five questions push the AI out of vagueness, and give you something to check.

  • “What dose was studied in humans, and for how long?” A result obtained with 500 mg a day says nothing about a product that contains 50.
  • “In what form?” Vitamin D3 or D2, three forms of vitamin B12, magnesium bisglycinate or oxide: the form changes everything.
  • “Give me the PubMed reference for the study.” Then open the link: check that the study exists and really says what the AI claims.
  • “What contraindications and what interactions with my medication?” And describe your situation: pregnancy, chronic disease, current treatment.
  • “Which health claim is authorised in Europe for this nutrient?” This is the official list of what a manufacturer is allowed to promise.

How do you check an AI’s answer against a label?

An honest label answers three questions in ten seconds: how much of the ingredient per serving (in mg or µg, with the percentage of the nutrient reference values), in what form, and how many servings a day. Compare this dose with the one in the study cited. If the dose is lower, the study result does not apply.

Reading a label in ten seconds: amount of ingredient per serving, form and number of servings a day, using the B12 Cell Boost label as an example

The three questions to ask a label, using B12 Cell Boost as an example.

Example: Cynatine® HNS keratin was studied at 500 mg a day, which is the dose provided by the 3 daily capsules of Hair & Nail Regenesis. We explain this in our article on hair loss in autumn. The same logic applies to vitamin D, detailed in Vitamin D: from October to March, the sun is no longer enough.

Why does vitamin B12 come up so often?

Because it is a textbook case. Vitamin B12 is found almost only in foods of animal origin. A vegan therefore needs a reliable source: fortified foods or a food supplement. This is precisely the point on which the 2026 study found potentially harmful AI answers.

The form matters too. B12 Cell Boost combines three forms of vitamin B12: methylcobalamin, hydroxocobalamin and cyanocobalamin. Vitamin B12 contributes to the reduction of tiredness and fatigue, to normal energy-yielding metabolism and to normal functioning of the nervous system.

B12 Cell Boost In practice
Forms of vitamin B12 Methylcobalamin, hydroxocobalamin, cyanocobalamin
Dosage 4 sprays a day
Bottle 20 ml, about 133 sprays, or 33 days
Price €24.90, or €0.75 a day (€0.64 with WELCOME15)
B12 Cell Boost and Adaptive Boost on a wooden bathroom shelf, next to a ribbed glass and a bar of soap, for the morning ritual

B12 Cell Boost: three forms of vitamin B12, 4 sprays a day.

Precautions. Do not exceed the recommended daily dose. Ask your doctor or pharmacist if you are pregnant, breastfeeding or taking medication. Keep out of reach of young children. Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle.

Where to start, without AI or guesswork?

On each of our product pages, you will find the dose per serving, the form of the ingredient, the dosage on the label and, where one exists, the study with its link. To help you choose, our Where to start selection brings together five simple formulas, including B12 Cell Boost. For busy periods, the Garder le cap ritual combines B12 Cell Boost, Magnesium Active+ and Adaptive Boost, at €93.90.

And if you want an AI’s opinion, keep our five questions to hand: they turn a vague answer into one you can check.


Frequently asked questions

Can you trust ChatGPT to choose a food supplement?
To understand the basics, yes. To decide, no: in a 2026 scientific study, GPT-4 and GPT-4o gave an accurate answer on the efficacy of 30 supplements in only about 57% of cases. Check the dose, the form and the source, and ask a healthcare professional.
Why do AI tools get food supplements wrong?
Because they rely on texts of uneven quality: in a 2025 study on Copilot, 72.7% of the sources cited came from blogs, retail sites or social media. They also tend to stay vague or to go along with the question asked.
What should you ask an AI about a supplement?
Ask for the dose studied in humans and the duration, the form of the ingredient, the PubMed reference for the study, the contraindications and interactions, and the health claim authorised in Europe. Then check these points on the label.
Should vegans take vitamin B12?
Vitamin B12 is found almost only in foods of animal origin: a vegan needs a reliable source, fortified foods or a food supplement. Talk to a healthcare professional about it, especially if you are pregnant or breastfeeding.
How do you take B12 Cell Boost?
4 sprays a day. The 20 ml bottle contains about 133 sprays, or 33 days. Do not exceed the recommended daily dose.

B12 Cell Boost

A vitamin AI tools mention often, and often get wrong

B12 Cell Boost combines three forms of vitamin B12. Vitamin B12 contributes to normal energy-yielding metabolism, to the reduction of tiredness and fatigue and to normal functioning of the nervous system. 4 sprays a day, €24.90 for a bottle of about 33 days.

Get 15% off with WELCOME15

Code WELCOME15: 15% off your first order, applied automatically through this link. See the B12 Cell Boost page

Further reading

Scientific sources

  • Liu M, Okuhara T, Shirabe R, Nishiie Y, Chang X, Okada H, Kiuchi T. Validity and reliability of ChatGPT's responses on dietary supplements in Japan: a quality assessment and content analysis. PEC Innovation, 2026. PubMed
  • Liu M, Okuhara T, Shirabe R, Nishiie Y, Xu Y, Okada H, Kiuchi T. Evaluating the reliability and accuracy of an AI-powered search engine in providing responses on dietary supplements. JMIR AI, 2025. PubMed
  • Zhou J et al. Safety, accuracy, empathy, reliability, and readability of large language model chatbot responses to public-facing vegetarian and vegan nutrition advice questions. Frontiers in Public Health, 2026. PubMed

Information. This article is for information only and does not constitute medical advice. B12 Cell Boost is a food supplement: it should not be used as a substitute for a varied and balanced diet and a healthy lifestyle, and it does not prevent or cure any disease. If you are pregnant, breastfeeding, unwell or taking medication, ask a healthcare professional for advice.

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